As we all know the internet has billions of users and bots. They click on a lot of things on daily basis. But not all these clicks are genuine.
Click Fraud is the illegal practice of clicking on pay-per-click ads to drain the revenue of advertisers. It is basically the practice of making repeated clicks on a particular campaign.
Every click has a cost associated with it these numerous clicks increase the cost of the campaign. Usually, it can be done by competitors and through automated scripts that run on the legitimate browser.
The advertising budget is severely affected by this and there is a decline in sales due to this. In another case, companies can also generate revenue by placing an advertisement on their site. They usually hire people from different locations just to click on advertisements and increase their revenue.
How does Click Fraud Happen?
There are different ways in which click fraud can happen.
Through Hitbots: Hitbots can simply be called programs, that pretend to click on AdSense banners. These automatically click on Adsense programs, and increase clicks on ads.
By Hiring people from a different country: Many firms hire people from different countries, especially for clicking purposes. These people will continuously click on Adsense programs.
By using Proxy Servers: The proxy server simply acts as an intermediate between the user and the actual server. It changes the IP address of an actual user and it seems as if the person from somewhere else is clicking on ads
From Online Scammers: Many online scammers only aim to decrease their advertising budget and put a dent in revenue just by fake clicking.
Click Fraud Protection
You can protect your campaign from click fraud, but there will be some tools that will be required to perform these activities.
Track IP Address
You can use your website logs or can check the IP addresses of the users from different tools. Once you notice that particular clicks are occurring again and again from the same IP address or location you can take particular action against it.
Monitor Campaign Activity Closely
There is always a pattern behind activities related to the campaign. You can always find out about inappropriate activities by seeing a sudden change in the pattern or sudden spike of clicks on an advertisement.
Click Fraud Protection Software or tool
Another method to prevent click fraud is through click fraud protection software or tool. These tools prevent fake clicks on your campaign and help your campaign to reach a targeted audience. They provide safety from the following:
- Fake Competitor Clicks
- Hitbots
- Proxy Clicks
- Web Crawlers
- Click Farm Networks
Click Secure Pro is a fraud click-detection software used to track unwanted fraud clicks on your campaigns. The software is very effective and can easily access through mobile or any other device. You can check your ads fraud clicks in one click.
